Unfollowly is a free, privacy-first Instagram analytics tool. Unlike other apps that require your password, Unfollowly analyzes your official Instagram data export. You download your data directly from Instagram, upload the ZIP file to our site, and we process everything locally in your browser. Your data never leaves your device.
First, request your Instagram data export from Instagram Settings → Accounts Center → Your Information and Permissions → Download Your Information. Choose JSON format. Once you receive the email with your data (usually within minutes to hours), download the ZIP file and upload it to Unfollowly. We'll instantly show you who doesn't follow you back.
No! Unfollowly requires no registration, no login, and no account creation. Simply upload your Instagram data export and start analyzing immediately. We believe in minimal friction and maximum privacy.
Yes, Unfollowly is 100% free to use. All features including unfollower tracking, Instagram Wrapped, and detailed analytics are available at no cost. We sustain the service through non-intrusive advertising.
Absolutely. Your data is processed entirely in your browser using JavaScript. Nothing is ever uploaded to our servers. We literally cannot see your data even if we wanted to. Once you close the browser tab, your data is gone - we don't store anything.
Never. We will never ask for your Instagram password. Any app or service that requests your Instagram login credentials is potentially dangerous and likely violates Instagram's Terms of Service. Unfollowly uses your official data export instead - a method that's 100% safe and approved by Instagram.
No. Because Unfollowly uses your official Instagram data export (which Instagram provides to you), there's zero risk of account suspension. We don't access Instagram's API or automate any actions on your behalf. This is fundamentally different from apps that log into your account.
No. Since everything is processed locally on your device and we never interact with Instagram on your behalf, there's absolutely no way for anyone to know you're analyzing your followers. It's completely anonymous and private.
Instagram Wrapped is our year-in-review feature, similar to Spotify Wrapped. It creates beautiful, shareable stories showing your top posts, most engaged followers, messaging statistics, and Instagram highlights from the past year. It's a fun way to reflect on your Instagram journey.
Unfollowly provides comprehensive analytics including: who doesn't follow you back, your most engaged followers, accounts you follow who don't follow back, follower/following ratio analysis, message statistics, like patterns, and your complete Instagram Wrapped stories.
Yes! To track changes over time, download your Instagram data periodically (we recommend monthly) and compare the results. Each time you upload new data, you can see who's new and who's left since your last analysis.
Yes, Unfollowly works with all Instagram account types - personal, creator, and business accounts. The data export feature is available for all account types, and our analysis works the same regardless of your account type.
Instagram typically processes data requests within minutes to a few hours for most accounts. Larger accounts with more content may take up to 48 hours. You'll receive an email notification when your data is ready to download.
Always choose JSON format when requesting your Instagram data export. HTML format works too, but JSON provides more complete data and faster processing in Unfollowly.
Make sure you're uploading the original ZIP file from Instagram without extracting it first. The file should be named something like "instagram-username-date.zip". If you're still having issues, try requesting a fresh data export from Instagram.
Yes! Unfollowly is fully responsive and works on all devices - desktop, tablet, and mobile. You can upload your Instagram data export and view all analytics directly from your phone's browser.
Start Analyzing Now
No signup required. Upload your Instagram data and get instant insights. It's free, safe, and takes less than a minute.
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